Cross-posted from Rebekah Burch Basinger's excellent blog, Generous Matters, where you can read her original post.
“How can we get more people to support our organization? We’re working hard but not seeing the results we need.”
The caller’s frustration was palpable — and familiar. Over the years, I’ve been asked variations of his question by countless CEOs and board members. Short on cash and time, ministry leaders are on the hunt for the answer to their organization’s fundraising woes.