Jay Blossom, publisher of In Trust magazine and vice president for communication at the In Trust Center for Theological Schools, recently presented a workshop entitled Social Media and Institutional Conflict at the 2015 ATS Presidential Leadership Intensive Conference. The following was created as a supplemental resource for the workshop participants. Click here to view this information as a PDF.


Social media resources

Jay Blossom, jblossom@intrust.org
Publisher, In Trust magazine
Vice President for Communication
In Trust Center for Theological Schools www.intrust.org/blog


Resources

• Garrett-Evangelical Seminary’s News and Media page
• Elizabeth Drescher: Tweet if You Heart Jesus, Click 2 Save, and The Narthex blog.
• Auburn media training
• What social media platform is best for your business?
• K-State University president on why and how he used Twitter to defuse basketball coach crisis
• Council for Advancement and Support of Education (CASE) InfoCenter crisis communications sample collection

Books

• Crisis planning: CASE book recommendations regarding crisis planning and management.
• #Follow the Leader: Lessons in Social Media Success from #HigherEd CEOs by Daniel A. Zaiontz (forthcoming)

Seminary communication plan

• CASE’s management checklist for communications and marketing

Social media in the news

• Yahoo’s Tumblr teams up with TV shows to reach their audiences, New York Times
• Inside Pinterest: the coming ad colossus that could dwarf Twitter and Facebook, Forbes
• I liked everything I saw on Facebook for two days. Here’s what it did to me, Wired
• To be blunt, a lot of your social media marketing is getting you nowhere, Entrepreneur
• Publications see Pinterest as key ally, New York Times

Communication tips for presidents

• Need help cultivating your own “voice”? See MailChimp’s style guide.

Tools for managing/using social media

• Pocket enables you to save articles to read later, even without an internet connection.
• Bloglovin’ allows you to follow all of your favorite blogs in one place.

Helpful podcasts

“After the Jump” podcast: The presenter runs successful design blog Design*Sponge, but her insights are applicable to any industry:

• Social media primer (episode 84)
• How to create content for the new online world (episode 91)
• Expressing your voice through social media (episode 67)

For your social media manager

Social media/marketing blogs:

• SmartBrief on social business e-newsletter
• Simply Measured blog
• Social Media Examiner
• HubSpot blog
• CoSchedule blog

Tips, articles, information:

• Facebook fraud, a video from Veritasium
• 11 new social media tips you need to know now
• 25 social media tools you should be using
• 9 great reads on social media strategy
• 4 secrets the best brands know about email marketing (and you should too!)

Questions? Contact Monika Salden, Membership and Social Media Manager, at 302-468-4857 or msalden@intrust.org.

Image: Diagram of a social network, by Katharine Willis.