Recently we discovered some free online resources provided by the consulting firm Johnson Grossnickle and Associates

The highlights are five videos, each 90 seconds long, on various fundraising topics:

  1. The trustee's role in fundraising
  2. What to look for in a feasability study
  3. Building trust with donors
  4. Creating a millennial donor strategy
  5. Women and philanthropy


Each video is accompanied by a PDF "tip sheet" that could be distributed in a board packet. And it might be appropriate to show one the videos themselves in a board meeting -- for example, to kick off a discussion of an upcoming capital campaign.

The videos are appealingly simple, and they raise the questions that boards and administrators must address if they are planning a major fundraising initiative.

Watch them here.