Posted on 3/24/2017 By Nikesha Mason
Sometimes a theological school must communicate its worth to a larger community -- perhaps as part of an outreach effort or in an appeal to donors. In these instances, it’s helpful for school leadership to make the case for the institution's value to the community. A few years ago, Gordon-Conwell Theological Seminary conducted an economic impact study and was subsequently able to quantify its value after local residents expressed concern that the seminary was not giving enough to the community. In addition to actual dollar amounts given, the seminary also calculated the value of residents employed by the school, hours volunteered, and benefits not easily quantified, such as diversity. As a result, not only was the school able to communicate its worth, but they also developed stronger town-gown relationships.