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December 6, 2022, 1 p.m. ET
What goes into a strategic communications plan? How do you know how ambitious of a plan your bandwidth and resources are able to support? How do you know if the plan is working? We will walk through the key structural pieces of a solid strategic communications plan in order to help your organization use communications in a more sophisticated, practical, and ultimately more effective way. Often the most important thing is not doing more but taking stock of your bandwidth and resources and aiming them more efficiently toward your highest priorities.