September 13, 2023, 1 p.m. ET

With any type of organizational plan, there are always key “Audiences of One” who single-handedly have outsized impact on the outcomes of what we are working to do. Whether they are internal (e.g. Board Chair, President, Opinion Leader, etc.) or external (Prospective Donor, Politician, Local Newspaper Reporter, Advocacy Group President, etc.), we need to take these people into account in a different way than we would larger audiences in order to ensure the success of the overall program, initiative, or on-going strategy we are working to implement. We will walk through the elements of a “Stakeholder Management Plan,” which is a tool that can help you track the status of these relationships and develop strategies to proactively enhance these key relationships and ultimately help you and your organization be even more successful.

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