While financial control often seems like the key to influence, it’s storytelling that holds power. Boards of theological schools must pay close attention to the narratives shaping their institutions—especially in the boardroom. In good times, stories reinforce successes; in hard times, they inspire hope. However, they can also be manipulated to mislead. As Dr. Rod Wilson, Wise Stewards coach and former seminary president, points out, “Stories almost always win over facts.” To lead effectively, boards must proactively shape and communicate their story, ensuring transparency and clarity to avoid speculation and misinformation.
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