Illustration by Sasha Baranovskaya

“Communication is deeper than it lets on. It’s not simply about giving information. It’s about moving people towards action. Communication is used to shepherd key audiences through stages of awareness, understanding, commitment, and engagement. Everyone has a role including board members.”

Josh Peskin, In Trust Center webinar:
Building a Strategic Communications Plan.

View more at: In Trust Webinars

Question for consideration:

Do you know your specific role in impacting what others know, believe, and feel about your school – and what they ultimately do?