Fund-raising is a financial fact of life for virtually every theological school. The principles may be simply stated, but it is their successful application and implementation that will mean the difference between just surviving and thriving. The specific successes reported here may suggest ways in which your own institution can benefit from a refresher course in the basics that need to undergird any fund-raising strategy. Since this story is entirely based on the experiences of Canadian theological schools all figures are in Canadian dollars. One U.S. dollar is equal to about $1.45 Canadian.

Images have a far-reaching impact—coloring impressions, conjuring memories, and shaping perceptions many years after you first encounter them. For an institution, image is crucial to conveying style and substance, reflecting a school’s mission and the way it is carried out. Is your school’s image clear, and does it say what you want it to?

Virtually every theological college, school or seminary has a presence on the internet. This offers an opportunity to connect with potential students, graduates, and the general public. In this story In Trust associate editor Melinda R. Heppe surfs the net looking at how theological schools are utilizing cyberspace. She discovers some innovative approaches which might help your school make better use of its website.